Some of the things that are great about this ‘Hunger Sauce’ campaign video from Gorta and agency Boys & Girls: The use of wit and humour The use of a beloved, friendly, instantly familiar Dublin institution – Moore St Bringing an issue into an unexpected but perfectly relevant place – hunger in a food market The very clever […]
A nice reminder about the importance of storytelling from the excellent Zaid Hassan. Hassan says: “My most profound learning over the last decade and a half is that making the rational case for change is never sufficient.” So how effective are stories? Take the first video example that Hassan shares in this nail-on-the-head article, the […]
Any of you who’ve ever worked on campaigns know that online action has to link up with offline action – or it just becomes ‘clicktivism’. There’s a huge amount of energy around the Yes Equality campaign for the upcoming Marriage Referendum but there’s also a risk of people wasting time having unproductive arguments on social […]
The National Autistic Society in the UK recently released this beautiful series of digital stories about the reality of living with autism. What I love about this series is that they have done a really wonderful job of starting with the close-up, detailed and authentic personal stories and then seamlessly linked them to a wider […]
If you have ever had any doubt about the power of digital storytelling: run, don’t walk (or whatever the virtual equivalent is!) to the this post on the Humans of New York Facebook page and scroll left through the photos to see the incredible story of Vidal, Ms Lopez and Mott Hall Bridges Academy. One […]
I love this video from EPIC about changing perceptions of young people in care – it’s really engaging and the speakers make a great connection with their audience. It’s short, authentic and unpretentious and shows that you don’t need huge budgets to make a video that works – you just need a good story.